Identity Design for the Liverpool John
Moores University Bicentenary

The LJMU Bicentenary will be the 200 years celebration of Liverpool John Moores university. The concept behind this campaign has been inspired by Swiss design, which first became popular around the 1950s. During this decade the first two colleges opened that would eventually become Liverpool John Moores University. The university’s archives were reminiscent of Swiss design and the colours used within the campaign are also inspired
by the archives. Each square represents a college and the placement of each square follows along the timeline in the LJMU History Book.